Demers a Big Man for Cougars by Reid Grosky The Hockey Spectator March 16, 1973
Earlier in the season, an error went unnoticed from the Chicago Cougars' bench.
Winger Rick Morris, who would become one of the Cougars' top scorers, inadvertently was turning his head toward the boards whenever he stopped on the ice. It cost Morris split seconds to recover, leaving him that much time behind the developing play.
Fortunately, sharp-eyed Jacques Demers was sitting in the stands, Demers tipped off Morris between periods and the defect was corrected.
"He can be a big help," said Morris of Demers, the Cougars' youthful Player Personnel Director, "There might have been a few problems at first, mainly because of his age, but now all the players accept him."
Demers, a baby-faced 28, resembles a player more than a management figure, This, he admits, caused some confusion late last December when the Cougars promoted him from chief scout to his present position.
"We've got guys playing who are older than I am, guys like Reggie Fleming, Larry Cahan, Jimmy McLeod," Demers says. "Sometimes there was a problem communicating."
"I thought it might be resentment. When a young guy like me comes up and starts traveling with the team all of a sudden, they figure I'm just here to fool around. They stayed away from me. I walked into a place and some players turned their backs."
It took Demers about two weeks to crack the shell: "It's 1973 and players are different. If they think you're against them, you're in trouble."
Demers tried out his philosophy successfully as coach of the Chateauguay Wings, a Quebec Junior B team.
When he took over in November 1970, the team was in last place. The Wings finished first that year, and also the next, and young Demers was voted Coach of the Year both seasons. His record during that time: 83-19-9.
Demers' career as a player was not so successful. It ended with a broken leg in the Montreal Junior League, sending him into coaching at the age of 18.
Now, he is director of a summer hockey school just outside Montreal that features Atlanta Flames Goaile Phil Myre as its chief instructor.
With this kind of experience behind him, Demers adds more to the Cougars than the usual duties of a player personnel director — to sign players and to serve as a buffer between player and management.
Demers also can be, at times, both the right and left arm of Coach Marcel Pronovost. He is, in effect, the assistant coach.
"I look at him as the professor; I am the student," says Demers.
A future pro coach? Pronovost answers an emphatic yes to Demers' leadership qualities.
"He's excellent," Pronovost says. "He has a very, very good rapport with the players. He's intense and he's very sincere."
As for Demers' versatility, Pronovost has him doing almost everything.
"Right now," the coach says, "he does all the traveling, all the statistics, goes out and signs
players, goes out and interviews players. If I have to go out of town, I don't hesitate to leave the practices in his hands."
At the beginning of the season, Pronovost was the only "hockey man" in the Cougars' organization and bore most of the burden himself. Now both he and Demers are working overtime to mold the Cougars season and for others to come.
Demers, for instance, recently signed his first player — Dave Walter, a 20-year-old whiz for Rhode Island of the Eastern League. Walter had 55 goals and 51 assists at the time of the signing. A 106-point center, not a bad start for the Cougars' future.